Please, Sir, I Want S’More


“Why not have some fun with matzah?” says Manischewitz CEO David Sugarman.

Excuse me, but two words that don’t normally go together are “matzah” and “fun.”

Thanks to foodies who don’t look at the eight days of Passover as not just a time for reflection on the Exodus but as a guaranteed diet-helper–really, there is only so much matzah a human body can tolerate–there are now more options than ever to show off your hipster skills in the kitchen.


Battle lines must be drawn.  Nothing, not even chocolate and marshmallows,  will undo the matzahness of matzah.


Unless it looks like this.

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